This is the third in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson – …
Many business leaders dismiss social media as a collection of toys and games for people who like to waste time talking about what they had for lunch, bowling irritated birds, and raising virtual crops. It’s true. Social media, like the …
Why Your Business Needs to Take Social Media Seriously Read more »
There are a bewildering array of social media sites. In this post, we define many of the popular sites and terms your company should be familiar with. This is the second in a series of excerpts from our book, Be …
The main difference between social media and snake oil is that social media works. We have more than 100 case studies in our Enterprise Social Media Framework across all industries and company types that show real benefits from the proper …
What is the Difference between Social Media and Snake Oil? Read more »
By Ken Morris, JD Philadelphia, London, Cairo and more recently the 7-Eleven incident in Germantown, MD are examples of centuries old behavior – people gathering in groups and behaving badly. Police in Germantown initially believed the 7-Eleven flash mob robbery …
Flashing the Mob With Digital Community Officers Read more »