See on Scoop.it – Enterprise Social Media Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks. Mike Ellsworth‘s insight: If you’re not thinking …

4 Ways Visual Design Can Improve Your Social Media Marketing Read more »

See on Scoop.it – Enterprise Social Media Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how. Mike Ellsworth‘s insight: …

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists Read more »

See on Scoop.it – Enterprise Social Media Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons …

What Type of Content Should You Create: Long or Short? Read more »

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »

See on Scoop.it – Enterprise Social Media Any company can create word-of-mouth ad — all it takes is a clever idea and skillful execution. Mike Ellsworth‘s insight: Nobody really know how and why things go viral. If anyone could crack …

How These 10 Marketing Campaigns Became Viral Hits Read more »