See on Scoop.it – Enterprise Social Media Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how. Mike Ellsworth‘s insight: …

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists Read more »

See on Scoop.it – Enterprise Social Media Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons …

What Type of Content Should You Create: Long or Short? Read more »

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »

See on Scoop.it – Enterprise Social Media Any company can create word-of-mouth ad — all it takes is a clever idea and skillful execution. Mike Ellsworth‘s insight: Nobody really know how and why things go viral. If anyone could crack …

How These 10 Marketing Campaigns Became Viral Hits Read more »

See on Scoop.it – Enterprise Social Media When you’re starting a social company, building a loyal and engaged community is paramount. Mike Ellsworth‘s insight: We couldn’t have said it better. Check our social selling book, The Infinite Pipeline: How to Master …

How to Grow an Awesome Community to Fuel Your Social Startup Read more »