In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!, we talked about the proper uses of social media (not traditional advertising), the lessons of Obama’s 2012 campaign (microsegmentation), and a little bit about our Infinite Touches™ process …
Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, …
In the previous posts in this series, Social Media is Not Advertising. Duh!, It’s the End of Segmentation As We Know It (And I Feel Fine) and Infinite Touches – Segmentation on Steroids we talked about the proper uses of social media (not traditional advertising), …
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. …
It’s the End of Segmentation As We Know It (And I Feel Fine) Read more »
You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is …