Protected: NextPhase Selling Social Selling App Demo
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Category: Social Media
Infinite Pipeline Sales Person Edition – original version – free to read
This is the original 2012 version of The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success – Sales Person Edition. It’s free to read online for a limited time, but it is copyrighted material and protected as such. If you’re …
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Using LinkedIn to Prepare for a Conference
So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong. Buff Up …
Advertising on Social Media is Like Instant Messaging on a Billboard
It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s …
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Why I Auto-Acknowledge Followers, Faves, and Retweets
Social media is social, meaning involving and engaging people, not robots. I’ve been stressing this concept since our first book, Be A Person, came out in 2010. So why do I use social media automation to acknowledge people who follow …
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