How To Measure Social Media Efforts
See on Scoop.it – Enterprise Social Media
“Now, we’re not talking strategy here, it’s metrics that matter. You want to be able to measure your efforts alongside the value of what this work brings to your business.”
This is a good article, and it has a nice infographic that you might want to print and tape to your monitor.
Via @michelmmartin
See on www.distilled.net