How Oreo Got That Twitter Ad Up So Fast

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Within minutes of the Super Bowl blackout, Oreo tweeted a perfectly zeitgeisty “dunk in the dark” ad . Here’s how.

Mike Ellsworth‘s insight:

All I can say is, "Wow!" Talk about a brand who gets it. Oreo had a mission control team ready during the Super Bowl and pumped out a new ad via social media withint minutes of the power outage.

 

Wow . . .

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