B2B Lead Generation Starts with Mapping the Buyer’s Journey

If your leads are lacking, consider revamping your B2B lead generation strategy to focus on the many stages of the buyer’s journey

Source: vtldesign.com

Social selling means figuring out how the buyer’s journey has changed, and how social media can help assist and inform that jouirney.

Via @Neil_Moodie 

See on Scoop.it – Social Selling for B2B