Visual Storytelling: The Key Weapon to Content Marketing
See on Scoop.it – Enterprise Social Media
“Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.”
“This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers.”
“As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling.”
How to use 8 basic plots to create effective visual stories that define your brand.
If you’re not following Karen Dietz on Scoop.it yet, and you’re interested in storytelling, you should start.
See on searchenginewatch.com