Is Mobile Video Advertising More Effective Than TV Spots?

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Is Mobile Video Advertising More Effective Than TV Spots? – 02/26/2013

Mike Ellsworth‘s insight:

Oddly, mobile video ads perform better on recall tests than TV spots. Part of the reason is the control afforded to the user: "Users not only choose to view the video but often can choose their advertiser, so self-selection is at work here.

Via @contentxpert

See on www.mediapost.com

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