LinkedIn Sales Navigator and social capital – 7 steps to repeatable social selling

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A short overview on how LinkedIn’s Sales Navigator upgrade can be used to repeatably enable sales teams to use (not abuse) their network to stimulate word of mouth to their target market(s), using the Social Capital they already have with their connections and colleagues.

Mike Ellsworth‘s insight:

LinkedIn Sales Navigator is cool, but it falls short in several areas, including the ability to control who sees what and in segmentation of prospects.

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