People Still Buy People First – Don’t They?

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There is a saying which has been around for as long as I can remember – and that is a pretty long time – “People buy people first”

What that essentially means of course is before buyers thought about your solution, they needed to be sold on you personally.

So has that all changed now?

Well, yes and no.


Mike Ellsworth‘s insight:

So here’s another whiff of the "no need for sales people in the new world" vibe. The answer in this article is, yes, people buy people, but first they figure out everything they can about what you’re selling and only start to really value you later on in the sale.


What do you think? Have you found this to be true? Comment below.

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