Hashtags on Facebook Do Nothing To Help Additional Exposure

See on Scoop.itEnterprise Social Media

Significant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed.

Mike Ellsworth‘s insight:

This finding is counterintuitive: Using hashtags (those words preceded by a # sign) on Facebook actually hurts the engagement of a post. Wow.

See on edgerankchecker.com

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