Social Business is Dead! Long Live What’s Next! – Chris Heuer – Brian Solis

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Despite having a legion of analysts and advocates connected by and promoting the #socbiz hashtag, I believe it is time to proclaim that Social Business is dead, or at least dying before our very eyes.

Mike Ellsworth‘s insight:

Social business is dead! Long live  . . . um . . . business!


The fax machine changed business, but we don’t call it fax business (well, nobody ever did). It’s the same with social business. The fax disappeared into business (and may outlive us all, alas!). Social will disappear into your business, or perhaps you’ll disappear . . .

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