CMO: Enable Reps with the Right Content at the Right Time
Sales reps want solid materials to support them in sales campaigns. Here are 5 critical actions that need to take place to enable your sales force.
This article features a nice Buying Process Map Teamplate that incorporates four steps:
Identifying the Buying Phases
Defining Key Buyer Actions
Identifying Questions Buyer’s Asks in each Stage
Recognizing the Exit Criteria
See on www.salesbenchmarkindex.com