Five Social Media Myths We Need to Dispel

You’ve probably heard these myths before:

Myth 1: “Social can’t impact the bottom line.”

Myth 2: “Our social strategy is aligned with our overall marketing strategy.”

Myth 3: “We’ve hired a social team, so we’re all set.”

Myth 4: “We have access to all the data we need to know about our social audience.”

Myth 5: “The brands with the biggest audiences must be doing social really well.” 

Guess what. These myths are myths!