SAPVoice: Content Is King And The Corporate Website Is Dead

Posted on Posted in Enterprise Social Media

See on Scoop.it – Enterprise Social Media

According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more attention is being […]

Mike Ellsworth‘s insight:

Does your corporate site suck? Yes, it does. One reason is it’s probably organized the way your corporation is organized. This is called showing the corporate underpants.

 

Even the world’s most savvy marketer, Coke, recently declared their corporate site lame and did a makeover.

 

Here are the major points from this article:

 

Corporate Websites Should Facilitate Moments of Authentic Interaction

 

Content Is King And The Corporate Website Is Dead

 

Brand Publishing Is Not Just For Consumer Brands

 

 

See on www.forbes.com

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