SAPVoice: Content Is King And The Corporate Website Is Dead

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According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more attention is being […]

Mike Ellsworth‘s insight:

Does your corporate site suck? Yes, it does. One reason is it’s probably organized the way your corporation is organized. This is called showing the corporate underpants.


Even the world’s most savvy marketer, Coke, recently declared their corporate site lame and did a makeover.


Here are the major points from this article:


Corporate Websites Should Facilitate Moments of Authentic Interaction


Content Is King And The Corporate Website Is Dead


Brand Publishing Is Not Just For Consumer Brands



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