Social Media Customer Service is a Failure – Frank Eliason, Citibank

See on Scoop.it – Enterprise Social Media

“Frank Eliason made his bones as a VIP while leading the social media charge at Comcast. “

Eliason became famous by putting a human face on Comcast, solving customers’ problems via Twitter.

He’s got a lot of good insights in this article, especially regarding companies’ orientations toward social media: “[they] go in from one of three perspectives. They either go in from a marketing perspective, a communications perspective, or a customer service perspective. “

We think that’s just sad. Social media can provide benefits across all aspects of a company. That’s why we wrote the Be a Person book series htp://bit.ly/OrderBeAPerson 

See on www.pr-squared.com