All Together Now: Let’s Kill Marketing! (Your Company is Depending on You) – Ciceron

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This is a tremendous blog post by a friend:


“Culture is changing. These media companies don’t overlay across actual consumer behaviors. And executives fall for the curse. Over and over, I hear these self-delusional myths:


“You can’t measure digital.”
“You can’t measure social media.”
“Our customers don’t use smart phones.”
“No one buys anything on social networks.”
“What if people say the wrong things about us?”
“What if our competitors are listening in?”
“But what about our distribution channel? Won’t they get upset if we start to engage our customers directly, even if those customers want to?”


What if times have changed? You can’t unwind digital just as you can’t unwind the fact that America is increasingly diverse. There’s a decision deficit that’s driving good people out of corporate America while denial-based leaders continue on. We saw how that mentality played out last Tuesday, and we’ll see it across boardrooms as well. We’re talking capitalism now, not government.”

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