The End of the Expert: Why No One in Marketing Knows What They’re Doing – Forbes

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“Richard Branson’s Virgin is one company that’s succeeding in the new era of marketing. It’s a stark verdict from a prominent source,  Clark Kokich, chairman of digital agency Razorfish.”

“It’s less about advertising and more about creating an experience that transforms what it means to be a customer of a brand. And that change has really caused a lot of consternation in marketing because none of us were trained to do that.”

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