Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

See on Scoop.it – Enterprise Social Media

Social Media – Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it’s working. Let’s put that excuse to rest …

Mike Ellsworth‘s insight:

OK, if you still believe the myth that social media is only good for B2C products, throw a pinch of salt over your shoulder, step around, not under that ladder, and avoid that black cat on your way to reading this article and also our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: http://bit.ly/InfPipe 

See on www.marketingprofs.com