The Power of Business Origin Stories + Tips

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Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver …

Mike Ellsworth‘s insight:

Karen Dietz’s insight:

Colleague David Lee once again comes through with a great blog post all about business origin stories.


Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.


We all have our origin stories. They are the lifeblood of organizations.


Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!

ME insight:

This is a cute video with a big lesson wrapped around it.

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