Seth’s Blog: Beyond geography

See on Scoop.itEnterprise Social Media

The original business was a lemonade stand. At least metaphorically.

Mike Ellsworth‘s insight:

Seth Godin scores again.

 

While his concept of the community business is a little different than the one we offer in our book, Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1, it’s essentially the same message.

If you make your business appeal to people who buy because the people they know buy, you’ve got it made.

Via @sandraz

See on sethgodin.typepad.com

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