CapitalOneSparkVoice: The Benefits Of Social Media Beyond Marketing

See on Scoop.it – Enterprise Social Media

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.

Mike Ellsworth‘s insight:

This article is right on. If all you see when you look at social media is another advertising or marketing channel, you’re missing a whole lot of potential value for your enterprise.

We go into detail on this topic in our Be a Person books: http://bit.ly/OrderBeAPerson

What’s your take? Please comment below.

See on www.forbes.com