Better to Trust (and cheaper!) than Control! in Social Business

See on Scoop.itEnterprise Social Media

Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism for IBM talks about the best way to deal with employee use of social media.

Mike Ellsworth‘s insight:

Sandy Carter understands that the best way to approach the topic of employee use of social media is to allow them to Be a Person (


This is a great sub-four-minute video on the subject.

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