Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

Posted on Posted in Enterprise Social Media

See on Scoop.it – Social Selling for B2B

Even if you know persuasive techniques are coming, you can’t resist them when they are executed effectively … as the story of HoneyBell oranges shows.

Mike Ellsworth‘s insight:

These techniques are tried and true. Is your company using them?

 

1. Liking: we buy from people we find agreeable

 

2. Authority: we respect and respond to those in charge

 

3. Reciprocity: we’re driven to pay back “debts”

4. Commitment: we strive to make our actions and decisions consistent

 

5. Social proof: we feel safer about buying something others have tried

 

6. Scarcity: we want things more when their availability is limited

 

Via @EricTTung 

See on www.copyblogger.com

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