The Blueprint for Building the Ultimate B2B Sales Funnel

The B2B sales funnel is very different than 10 years ago. Learn the blueprint for properly navigating those tough waters.

Here are the steps in creating a B2B sales funnel:

Build an audience.

Make sure your marketing content is mapped to buyer behavior.

Accept marketing automation as a mainstay.

Fortify your sales enablement by embracing the ‘human element’ of the sales and marketing.

Use shared KPIs between sales and marketing.

This last one is pretty important.

Via @garretthollande