Ross Quintana: Building Your Tribe For Successful Brand Storytelling

Learn what differentiates a tribe from a customer base. Find out the key
reasons that brands build tribes and how your brand storytelling content
can help grow your tribe.

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Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe."

We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.

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