Ross Quintana: Building Your Tribe For Successful Brand Storytelling
Learn what differentiates a tribe from a customer base. Find out the key
reasons that brands build tribes and how your brand storytelling content
can help grow your tribe.
Sourced through Scoop.it from: www.newsmodo.com
Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe."
We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.