Once you’ve found evangelist candidates, you’ll want to begin to establish relationships with them. Before doing so, it’s helpful to realize that there are various styles of evangelists. Intellectual Intellectual evangelists enjoy using rationality, ideas and evidence to persuade. They …
The goal of social networking is not to be a one-person show, but to create an army of people to take the message out. That requires training, teaching them how to use tools, and how to bring the message to …
A small section of a recent post called 3 Ways Social Media Affects Brands on the Practical Commerce site sent a chill up my spine. What was so horrifying, you ask? Well, if you’ve got the stomach to see the terrifying sentences I …
In the first post in this series How Can Social Media Scale? we identified a problem with scaling social media: social media community managers have limited capacity to deal with community interactions, and hiring legions of them is not scalable. In the …