See on Scoop.it – Enterprise Social Media Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats. Mike Ellsworth‘s insight: I would suggest downplaying any …

9 Social Marketing Metrics That Actually Matter Read more »

See on Scoop.it – Enterprise Social Media Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Mike Ellsworth‘s insight: As …

How Twitter Amplify Works | Social Media Today Read more »

See on Scoop.it – Enterprise Social Media If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips. Mike Ellsworth‘s insight: reScooping Karen …

10 E-Commerce Storytelling Tips for Conversions! Read more »

In our previous post, Building Your Community, we began a series on building your community by giving an overview on what an online community really is. In this post, we offer up our definition of community and preview our next posts …

What Is Community? Read more »

See on Scoop.it – Enterprise Social Media The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews. Mike Ellsworth‘s insight: It had to happen. So Pinterest becomes …

Pinterest Partners With Brands to Add Information to Pins Read more »