Category: Social Selling

SMPG Enterprise Social Operating Manual – Best of the Pundits

In our previous post, SMPG Enterprise Social Operating Manual – Acknowledgements, we mentioned those nice folks who helped us finish and publish our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. In

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

SMPG Enterprise Social Operating Manual – Acknowledgements

In our previous post, SMPG Enterprise Social Operating Manual – Complete, we concluded publishing the contents of our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. It took almost two years, and

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

SMPG Enterprise Social Operating Manual – Complete

In our previous post, Community Building What NOT to Do, we concluded our exclusive checklist, The Social Media Performance Group Community Building Checklist™. And this is the last post of the contents of our book, Be a Person – The Social Operating Manual

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Get Half Off Our Latest Book

For all our friends and associates we’re offering 50% off our new book The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success. All we ask in return is that you review the book on Amazon (doesn’t have

Posted in Enterprise Social Media, Social Computing, Social Media, Social Selling Tagged with: , ,

Social Media is Not Advertising. Duh!

You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is

Posted in brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Selling Tagged with: , , , ,
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