4 Social Media Goals Every Business Should Measure

See on Scoop.it – Enterprise Social Media

“Social media business goals: How to measure and increase your brand awareness and website traffic, visitor loyalty and conversion rates.”

I was tracking with this article until it mentioned how you can use Klout to measure your brand influence. #Fail.

The rest of the article is worth a read, though.

See on www.socialmediaexaminer.com