The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success

Our new book just dropped and we’re quite excited. You can buy it online here.

Many sales people, particularly in business-to-business categories, may think that social media is a consumer plaything and not well-suited for use in business, and especially in sales. The Infinite Pipeline demonstrates that social selling is real, it’s here, and sales people can learn social sales techniques to improve their effectiveness

The book describes the Infinite Pipeline™ Sales Development Process, which enables B2B sales people to use social media to create online relationships for sales success. It contains social strategy and practical advice for creating evangelists and communities that produce sales without the use of time-consuming, ineffective smiling and dialing techniques. Social Media Performance Group presents easy-to-use step-by-step instructions for getting on popular social networking sites and mastering the techniques of social selling, including a plan for your first 30, 60, and 90 days on social media.

The sales person edition contains dozens of case studies that explain how successful sales people are using social selling techniques to prospect and close sales as well as how their companies are creating online communities that help sustain relationships with customers and develop new relationships with customers.

The Infinite Pipeline will show you how to use social media to improve customer satisfaction, start, build, and sustain professional relationships and involve the whole company in sales efforts. Topics include: Why Social Media for B2B Sales; The Failure of Traditional Sales Metrics; What You Know About Who You Know; No More Smiling and Dialing; and Always Be Engaging Replaces Always Be Closing.

Infinite Pipeline provides everything you need to know to supercharge your sales efforts using social selling techniques, showing you how Infinite Pipeline theories and tools work in actual business scenarios.

“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”

—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”

—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”

—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

“The Infinite Pipeline provides excellent insight into how valuable social media is for sales teams large or small. I am recommending this book to our sales team and highly recommend you do the same.”

—Julio Viskovich, Head of Corporate Sales Training, HootSuite Media Inc.

“The Infinite Pipeline presents practical advice to help a B2B salesperson use social media to sell clients what they need, not just what they have to move today.”

—Michelle Tresemer, Owner, Tresemer Business Group

“My particular favorite chapter is Your First 60 Days on Social Media. The book does a very nice job condensing some dense information, and everyone getting into social media can benefit from these strategies, some of which might even be new for the veterans!”

—Camille Rodriquez, Owner, social media marketing and management company Polka Dot Impressions