Is Mobile Video Advertising More Effective Than TV Spots?
See on Scoop.it – Enterprise Social Media
Is Mobile Video Advertising More Effective Than TV Spots? – 02/26/2013
Mike Ellsworth‘s insight:
Oddly, mobile video ads perform better on recall tests than TV spots. Part of the reason is the control afforded to the user: "Users not only choose to view the video but often can choose their advertiser, so self-selection is at work here.
Via @contentxpert
See on www.mediapost.com
Related Posts
Why Your Business Needs to Take Social Media Seriously- News organizations experiment with ‘illustrated storytelling’ — a new way to tell serious stories
- This is Your Real Social Business Strategy Challenge
- StratVantage – The News – 02/04/02
- Owned, Paid or Earned Media – The Right Strategy For the Right Tool
- Dealing with Trolls
