Acknowledgements

The editing and finishing of Be a Person – The Social Operating Manual for Enterprises was an exercise in crowdsourcing. We are grateful for the assistance of the following reviewers, many of whom responded to our LinkedIn Question, who substantially improved this edition as well as the other editions of Be a Person:

Laura Bellinger — marketing communications producer and social media coordinator at Care USA. Laura launched CARE’s social media and previously worked for CARE as a press officer. linkd.in/eT2qZH

Kari Carlisle — writer, archaeologist, museum curator for Fremont Indian State Park and Museum in central Utah where she cares for more than 150,000 artifacts; manages the park’s archaeological sites, exhibits, educational programs, and special events; serves on the board of the Utah Museums Association; and chairs the committee for Richfield, Utah’s annual Natural Resource Festival.
linkd.in/eLZ52m

Robin Cheung — principal at Cloud 5 Nines.ca. Robin has been a pithy onliner ever since he was first introduced to it in 1987, he holds an MBA from McMaster University (Hamilton); showing his confidence in the future of the Internet, he is currently pursuing his PhD in Applied Management and Decision Sciences (Finance) from Walden University and maintains a business research and education blog at robincheung.ca/.
linkd.in/hMhCFt

Barry Doctor — Product Marketing Manager at Katun Corporation. linkd.in/hVvkWo

Deb Ellsworth — creator of the Empathy Symbol, author of the novel, Earth Portal, and co-author of Your Amazing Preschooler.
empathysymbol.com

Rob Etten — Vice President at The North Highland Company, Rob has experience with Ernst & Young’s Management Consulting practice, Price Waterhouse, and Andersen Consulting (now Accenture). His areas of expertise include strategic planning, portfolio management, PMO startup, business process reengineering and merger/acquisition integration. linkd.in/hE3sV4

Roger Hamm — an experienced retail / CPG IT professional with expertise in Project Management, Implementation, Product Design and Principal at Viking Business Intelligence Services. linkd.in/hSKXmj

Dave Harkins — has helped lead change for nearly 25 years. His background includes extensive experience in marketing strategy, database marketing and direct response, branding, licensing and trademark management, marketing technology, and business development. He’s served as VP, Strategic Services at the Jackson Group/Total Response, Managing Partner of Taylor-Harkins Group, Executive VP at Colman Brohan Davis, Chief Marketing Officer and VP, Customer Care at Geneer and VP, Marketing and Product Development at Nykamp Consulting Group. bit.ly/mi2dxo

Julie Kendrick — a features writer with a background in Web content development, magazine profiles and marketing communications. She is a contributing writer for minneapolispicks.com, alumni publications including Reach (U of MN alumni magazine) and Teton Thunder (Williston State College) and under contract to provide content and communications for Syngenta, a $12 billion global agricultural company. linkd.in/ifveBu

Trevor Lobel — project manager at Oswald Brothers. Trevor is a seasoned project and change manager experienced in software implementations for non-profit organizations and NGOs. linkd.in/fzdZxc

Tom Menke — a knowledge management professional known for his ability to leverage technologies, improve business processes, and work with people to improve staff collaboration and client communications to foster the sharing of knowledge and best practices. Tom was formerly Director of Knowledge Management at The Nielsen Company. linkd.in/fkb0Yu

Kathy Pettiss — science educator, consultant at Chester County (PA) Intermediate Unit and volunteer StarLab educator at Great Valley School District. linkd.in/efEkQc

Paul Phillips — Vice President of Operations at ACORN Research, LLC. Paul serves on the board of the non-profit, HopeWorks
(www.whyhopeworks.org) and is a published author. linkd.in/gSl9vl

Frances Ponick — principal at Ponick Enterprises. Frances specializes in writing, manuscript evaluation, book doctoring, and training book coaches. Frances has more than 30 years’ experience in technical, business, marketing, proposal, and other nonfiction writing, editing, and publishing and has received awards for technical writing, journalism, and formal poetry. Frances worked at a nonprofit for ten years, and has taken graduate coursework on social marketing.  www.franponick.com  linkd.in/gfTCaj

ShaRon Rea — board member at the Harp Foundation and Hope Village Arizona. ShaRon is passionate about building strong community relationships. She is a motivator who believes in possibilities! linkd.in/hTXhqz

Mark Rieger — Vice President, Channel Marketing Evangelist for ChannelLine, which helps Technology Companies increase sales through a combination of consulting, research and the industry’s only Pay For Performance demand generation program. linkd.in/gvkjM5

Alex Rodriguez — marketing director of Baywood Learning Center, a non-profit specializing in the education of gifted children. His many years working at and consulting with non-profits also include working at Trust for Public Land returning and reserving lands and parks for the public and Web consulting for non-profit Cacep. linkd.in/fXnvHO

Kathy Rose — a market research, shopper insights, consumer insights professional and principal of Rose Research for Results. linkd.in/gn61OB

Anthony Sansone — Senior Technical Editor at EMC Corporation. linkd.in/iku6vH

Leanne Storch — Associate Vice President, Pulmonary Fibrosis Foundation. Leanne brings organizational skills and a great empathy to the patients and families who call for support. linkd.in/eLACSO

Over the past two years, we’ve given you everything you need to build your social presence online — Fast! If you’ve enjoyed reading our book bit by bit on our blog, you may enjoy our lovely parting gifts:

• A free PDF of the entire Be a Person – The Social Operating Manual for Enterprises book as published
• A free PDF of our exclusive checklist,  The Social Media Performance Group Community Building Checklist™

When we are finished posting the resource lists and acknowledgements for the book, we’ll post these party favors on our community site (see URL below). Unfortunately, joining the community is not free – it costs a whole US dollar. This is because we had lots of spammers joining and having even a tiny fee keeps out the link harvesters.

So watch this blog for the announcement that the book and checklist are ready on our community. Of course, you may want to join right away anyway, just to be sure . . .

We’d like to hear from you, not only about what you think of our advice, but what you learn as you create your own social media practice. You can contribute by commenting on the Social Media Performance Group’s community Website at:

community.SocialMediaPerformanceGroup.com

Up next: SMPG Enterprise Social Operating Manual – Best of the Pundits