CMO: Enable Reps with the Right Content at the Right Time

Posted on Posted in Enterprise Social Media

See on Scoop.it – Social Selling for B2B

Sales reps want solid materials to support them in sales campaigns. Here are 5 critical actions that need to take place to enable your sales force.

Mike Ellsworth‘s insight:

This article features a nice Buying Process Map Teamplate that incorporates four steps:

 

Identifying the Buying Phases

Defining Key Buyer Actions

Identifying Questions Buyer’s Asks in each Stage

Recognizing the Exit Criteria

 

Via ‏@johnstaplesSB

See on www.salesbenchmarkindex.com

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