11 Social Media Marketing Predictions to Watch for 2014

See on Scoop.itEnterprise Social Media

Social media predictions for 2014: Discover what social media pros predict for the year ahead.

Mike Ellsworth‘s insight:

This is a particularly good roundup of predictions for 2014. They are:

 

#1: The Resurgence of Advertorial

 

#2: Employee Advocacy

 

#3: Facebook Forces a Strategic Refocus

 

#4: Social Networks Develop A/B Testing Tools for Brands’ Organic Updates

 

#5: Pay to Play

 

#6: Fusion Marketing and Fusion Dashboards

 

#7: Social Storytelling Will Shift

 

#8: The Age of Advocacy

 

#9: Paid Social Becomes a Requirement for Social Media Marketers

 

#10: Brand-Owned Network List-Building Matures

 

#11: Interactive Video Becomes Viable

 

 Via @fernjoseph

See on www.socialmediaexaminer.com