11 Social Media Marketing Predictions to Watch for 2014
See on Scoop.it – Enterprise Social Media
Social media predictions for 2014: Discover what social media pros predict for the year ahead.
Mike Ellsworth‘s insight:
This is a particularly good roundup of predictions for 2014. They are:
#1: The Resurgence of Advertorial
#2: Employee Advocacy
#3: Facebook Forces a Strategic Refocus
#4: Social Networks Develop A/B Testing Tools for Brands’ Organic Updates
#5: Pay to Play
#6: Fusion Marketing and Fusion Dashboards
#7: Social Storytelling Will Shift
#8: The Age of Advocacy
#9: Paid Social Becomes a Requirement for Social Media Marketers
#10: Brand-Owned Network List-Building Matures
#11: Interactive Video Becomes Viable
Via @fernjoseph
See on www.socialmediaexaminer.com