The goal of social networking is not to be a one-person show, but to create an army of people to take the message out. That requires training, teaching them how to use tools, and how to bring the message to …

Finding Social Media Evangelists Read more »

A small section of a recent post called 3 Ways Social Media Affects Brands on the Practical Commerce site sent a chill up my spine. What was so horrifying, you ask? Well, if you’ve got the stomach to see the terrifying sentences I …

The Tyranny of the Social Customer Read more »

In the first post in this series How Can Social Media Scale? we identified a problem with scaling social media: social media community managers have limited capacity to deal with community interactions, and hiring legions of them is not scalable. In the …

Identifying Social Media Evangelists Read more »

If you read the previous post How Can Social Media Scale? and took all the hints, how to scale social media should be as plain as the nose on your face, or the friends on your Facebook. If you have …

How to Scale Social Media Read more »

In a discussion with a friend recently about how to scale up social media I was reminded of some similarities between a trend from the turn of the century and techniques for developing social media evangelists today. My friend and …

How Can Social Media Scale? Read more »