In our previous post, Determine Social Media Engagement Readiness, we took a look getting ready to launch your engagement plan. In this post, we give an example of an engagement planning document. Create Your Engagement Plan Based on your listening …
In our previous post, Technical Support for Social Media Engagement, we took a look at how you can support your engagement efforts from a technical standpoint. In this post, we take a look at how to tell if you’re ready …
Domino’s may just go from being considered (but not added) for our Social Media Hall of Shame to social media rock star fame. You might remember that back in April, 2009 a couple of immature Domino’s employees made a video …
Learning from Crisis: Domino’s Makes the Right Social Media Moves Read more »
What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social …
Old Spice and Moneyball: Integrating Social Media Read more »
In the first post in this series, Old Spice and Moneyball: How Marketers Must Learn to Love Social Media, I asked “What do the Old Spice body wash ‘The Man Your Man Could Smell Like‘ campaign and the movie Moneyball …