In our previous post, Sample Social Internal Social Media Policy, we took a look at a sample internal social media policy. In this post, we return to the subject of engagement and how to technically support it. Some rights reserved …

Technical Support for Social Media Engagement Read more »

What do the Old Spice body wash “The Man Your Man Could Smell Like” campaign and the movie Moneyball have in common? No, I’m not thinking it’s that they both have sports tie-ins (Old Spice’s actor, Isaiah Mustafa, was a …

Old Spice and Moneyball: How Marketers Must Learn to Love Social Media Read more »