Create a Facebook Page for Your Business

In our previous post, How to Add a Like Button on Facebook, we continued our miniseries on the top things you should be doing on Facebook, with a look at how to go about adding a Like button to your site.

In this post, we proceed with our miniseries on the top things you should be doing on Facebook, with a look at how to create a Facebook page for your business.

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The Facebook Page has gone through a bit of evolution over the years. Formerly called a Fan Page, in early 2010, Facebook reimagined it as the Facebook Page or Like Page, and with the release of Facebook Places, added a new dimension: location.

Regardless of the name or features, you should create a Facebook Page for your enterprise. It’s easy to do and it’s a great way to provide a central location for your community to gather and comment on your organization.

Get started by going to facebook.com/pages.[1]

Figure 63 — Creating a Facebook Page for Your Enterprise

Decide whether you want to create an Official Page for a local business, an organization, or a public figure, or a Community Page that might eventually be maintained by your community. You can also create a Facebook group, which allows you to assemble a group of supporters that you can message easily.

Let’s say you select organization. Select the category and give the page a name. Make sure the name is unique and memorable, check the box that you’re the official representative, and select Create Official Page. You’ll see a page template like the following figure.

Figure 64 — Facebook Page Creation — Example

Here you can add an image, provide information about your business, and configure other parts of your page. Note the box at the top of the page, which encourages you to create a widget — a bit of interactive code you can incorporate into your main Webpage — to promote your Facebook Page. See our discussion of the Like button, above. Once you have 25 people who Like your page, you can create a user name for the page. This means you can promote it using a simpler URL, for example, facebook.com/SocialMediaPerformance rather than
facebook.com/pages/Social-Media-Performance-Group/125722167476231.

There’s a variety of other things you can set up, and we’re not going to walk through all of them here, but they include setting up your mobile phone so you can post updates to the page, creating a description of your business and your mission, hooking status updates from your page to your Twitter account, and uploading photos.

Next up: Use Facebook’s Event Feature

Create a Facebook Page for Your Business is the 127th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 341. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2

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[1] Facebook Pages: bit.ly/b0ZBaN