In our previous post, Ask and Answer Questions on LinkedIn, we talked how to use the LinkedIn Answers feature to attract the attention of your connections and build your reputation as an expert. By the way, we go into much more …
In our previous post, Developing Relationships on LinkedIn, we talked about ways to stay in front of your connections on LinkedIn. By the way, we go into much more detail about our Infinite Pipeline Relationship Development process in our new …
In our previous post, Using LinkedIn Toolbars, we talked about ways to invite people to your LinkedIn network. In this post, we take a look at a how to use the LinkedIn timeline to attract the attention of your connections. Some …
In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the End of Segmentation As We Know It (And I Feel Fine) we took a look at brand marketers’ penchant for seeing social media as …
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. …
It’s the End of Segmentation As We Know It (And I Feel Fine) Read more »